TOMMY HILFIGER X JASMIN AVATAR
ArtSide was appointed by Tommy Hilfiger and EWG to lead the Creative Director for Tommy Hilfiger’s novel fashion avatars, in which supermodel Jasmine Sanders was captured in 3D and fully recreated digitally. This new venture between Tommy Hilfiger and Elite World Group brought virtual-commerce, virtual content and events, and hyper-realistic avatars to the forefront of the industry. The project was produced by ArtSide in partnership with Builder’s Club in London, and directed by Cyril Guyot.
We created a CGI film using Jasmine Sanders' virtual avatar, walking a surreal runway world. The aim behind the film was to transport viewers into a fantasy version of Jasmine's world. The audience follows her photorealistic avatar dressed in Tommy Hilfiger sportswear through various scenes based around the ideas of urban, architecture, and fantasy.
