DKNY BE DELICIOUS

Juicy and irresistible, DKNY Be Delicious captivates with a mouth-watering blend of fresh apple, cucumber, and sparkling notes that charge the senses. Inspired by the vibrant energy of New York City, this fragrance embodies the urban spirit and dynamic lifestyle of the "Big Apple." ArtSide’s new film and campaign dive deep into the crisp and sparkling world of Be Delicious, bringing its fresh and playful character to life.

Since its launch in 2004, "Be Delicious" by DKNY (Donna Karan New York) has maintained its popularity for several reasons. DKNY’s marketing campaigns for "Be Delicious" have been particularly effective, often featuring vibrant imagery of New York City to emphasize the fragrance's urban appeal. The campaigns capture the playful and energetic essence of the fragrance, appealing to a youthful, modern audience. The strategic use of models and celebrities further boosts the perfume's visibility and desirability.