Viktor&Rolf - SpiceBomb
Creative Direction & Art Direction
New York
This fragrance is a statement—bold, fiery, and completely addictive. A masculine take on Flowerbomb, it’s an instant olfactory explosion, housed in a grenade-shaped bottle that embodies power and rebellion.
For the campaign, we wanted to push contrasts—pleasure vs. power, revelation vs. concealment—playing with textures and the unexpected. It’s about tension, desire, and the thrill of the unknown—an invitation to embrace your complexities and surrender to your true self.