VIKTOR&ROLF - SPICEBOMB

Viktor & Rolf’s new fragrance for men is a bold, masculine tribute to the iconic Flowerbomb scent, delivering an instant olfactory explosion that is both fiery and addictive. The bottle, designed as a powerful grenade, symbolizes explosive masculinity.

Our approach centered on creating "an explosive concentrate of masculine sensuality." We aimed to craft a visual weapon that embodies spectacular beauty and enigmatic sensuality—a rebellious spirit unafraid of taboos. This narrative explores contrasts and the pursuit of pleasure, encouraging one to embrace their complexities, power, fears, conflicts, and desires. It invites individuals to surrender to their true selves and embrace the future.

The campaign visually interprets themes of pleasure, power, conflict, and contrast in an abstract manner. The key visual driver is sensuality expressed through contrasting textures, playing with the dynamics of revelation and concealment. Moments of surprise and the unexpected evoke a sense of awe, with a hint of the supernatural, creating intrigue and desire.