J.W.ANDERSON
ArtSide aimed to capture a cinematic New York moment to engage the JW Anderson social audience. The result is a dynamic new film campaign showcasing JW Anderson's highly coveted Chain Slides, one of the must-have footwear items of the summer season.
The campaign film unfolds on the streets of New York, drawing viewers into the world of JW Anderson through moments of joy, hope, and energy. The film seamlessly blends the past, present, and future, transitioning from slow, reflective moments to fast-paced movements. This interplay of color and memory reveals themes of perseverance and vigor, making a powerful statement on the brand's vision.
Impressive cinematography and sweeping drone foot–age position New York City as a character in itself, alongside the models confidently walking through its winding streets. The film's use of makeup, crafted by Alex T, adds to the narrative, enhancing the characters and elevating the campaign's overall aesthetic.
ArtSide has created a campaign that not only showcases the energy of walking the streets of a big city but also highlights the brand's distinctiveness and flair.
