PERRY ELLIS AMERICA | “FALL INTO STYLE”

Creative Direction for Perry Ellis America Fall 2022 campaign. ArtSide was appointed by the brand to revamp its global image and campaigns, bringing it into the modern era. Perry EllisAmerica celebrates the brand’s 90’s heritage through archival reissues of timeless sportswear pieces and a fresh new fragrance. This campaign was shot in schools across New York, United States, and featured young American athletes. Perry Ellis has undoubtedly “had an effect on American consumers. Shot by Daniel King.