DOLCE&GABBANA | WATCHES

Dolce&Gabbana tapped ArtSide to create a risqué new spot for Time, the signature wristwatch line by Italian luxury fashion house Dolce & Gabbana. Shot in Paris, the stylish and provocative spot, "D&G Time," depicts a tryst turned upper-class ménage à trios. The 30-second commercial is currently airing in the US and internationally, as well as on the Web.

Set to the chamber sounds of "Perfume" by Sparks, "D&G Time" begins with a mademoiselle enticing her beau through a lavish Parisian flat. Their sensual exchanges are abruptly interrupted when another man emerges from the shadows, adding a layer of tension to the unfolding narrative. The mademoiselle, with sultry eyes, welcomes the second suitor, sparking a seductive game of cat-and-mouse. The trio becomes entangled in a bold rendezvous, with the temptress reveling in the attention of both men competing for her affection. The scene reaches its dramatic peak when, unexpectedly, her mother bursts in, letting out an appalled screech at the decadent display.