BALENCIAGA | THE CLONE COLLECTION

Balenciaga’s “Clone Collection Digital” challenges perceptions of reality in a world dominated by technology. The Spring '22 presentation blurs the lines between the genuine and the altered, the tangible and the conceptual. Set in a hyper-digitalized airplane interior, the campaign explores themes of perfection, conformity, and digital replication. Through repetitive imagery and cloned visuals, the collection underscores how technology shapes alternate realities and identities, merging fiction with fact, and real with simulated.Creation and Design by ArtSide.