Perry Ellis - Effortless Sophistication

Creative Direction & Set Design

New York

For this campaign, we redefined modern masculinity with a focus on effortless sophistication and quiet confidence.Set in a minimal, design-driven space, the visuals embrace understated luxury, where rich textures, deep tones, and refined tailoring take center stage.

Each frame tells a story of ease and elegance—structured yet relaxed, polished yet approachable. Warm, earthy hues meet sleek silhouettes, capturing a timeless, contemporary attitude that feels both aspirational and effortlessly wearable.