For this campaign, ArtSide was brought in to revamp Perry Ellis America’s global image, blending its ’90s heritage with a modern edge. Honoring the brand’s legacy, the collection reissues timeless sportswear pieces alongside the launch of a fresh new fragrance.

Shot in New York schools, the campaign captures a youthful, dynamic energy, featuring young American athletes in authentic, everyday moments. A tribute to effortless style, confidence, and the enduring impact of Perry Ellis on American fashion.