Original Penguin has teamed up with ArtSide and London-based artist Jethro Haynes to reimagine the brand's origin story through the lens of a 1950s-era comic book. The campaign is set against the sweeping landscapes of New York State, captured by photographer Daniel King. With a blend of nostalgia and whimsy, the visuals evoke the essence of carefree adventures and timeless style, accentuated by Haynes’ artistic touch.