Inspired by Marc Jacobs’ mantra, “I am perfect as I am,” this fragrance is all about self-love, individuality, and optimism. A playful yet unexpected floral scent, PERFECT MARC JACOBS embraces comfort, confidence, and authenticity.

The campaign features 42 diverse individuals, reinforcing the message that perfection is personal. To connect with Gen Z and millennials, the brand launched the #PerfectAsIAm challenge on TikTok, making it one of the most successful fragrance launches of 2020, with multiple awards following in 2021.