In partnership with Steve Madden, Cyril created “The Maddenverse”—a first-of-its-kind digital avatar experience featuring five virtual talents as the face of a global campaign. Reimagining the iconic ’90s Big Heads campaign for the virtual age, he blended nostalgia with cutting-edge technology.

This immersive experience pulled shoppers deeper into The Maddenverse with interactive Instagram filters, AR shoe try-ons, and hyper-detailed product videos. Featuring avatars of influential artists like Normani, Nessa Barrett, Sydney Sweeney, and Jordan Alexander, the campaign became more than just fashion—it was a cultural movementbuilt to inspire change, embrace authenticity, and empower the next generation.