H&M - Effortlessly Parisian

Concept, Creative Direction & Directing

Paris

Isabel Marant’s highly anticipated capsule collection for H&M is finally here—bringing her quintessential Parisian cool to a wider audience. Think masculine tailoring, strong shoulders, effortless blouses, breezy dresses, and a touch of bohemian spirit.

For the first time, Marant expands beyond womenswear, introducing menswear and teen styles, alongside boho accessories, boots, and iconic Parisian pumps. Playful, free-spirited, and undeniably chic, the collection is a love letter to effortless style with an edge.