Dolce & Gabbana tapped ArtSide to craft a risqué, cinematic spot for Time, the brand’s signature wristwatch line.Shot in Paris, “D&G Time” is a stylish, provocative take on desire, power, and luxury.

Set to the chamber sounds of “Perfume” by Sparks,” the film unfolds as a seductive cat-and-mouse game. A mademoiselle lures her lover through a lavish Parisian flat—until a second suitor steps from the shadows, igniting a tense, passionate rivalry. The mood is electric, the glances sultry—until an unexpected twist shatters the moment: her mother bursts in, gasping at the scandal. A bold, playful take on timing, temptation, and indulgence, now airing worldwide.