Dolce&Gabbana - Noir Allure
Concept, Creative Direction & Directing
Paris
The Dolce & Gabbana x Sony Ericsson campaign is a cinematic homage to the provocative style of Helmut Newton. Set in Paris, the visuals evoke a sense of drama and allure, blending high fashion with suspenseful storytelling. The imagery captures powerful contrasts between light and shadow, with bold styling, red lips, and structured silhouettes. Each frame plays with tension and elegance, creating an atmosphere that is both glamorous and slightly subversive—echoing Newton’s signature blend of sophistication and edge.